1. The Place of Tourism in Small-Town and Rural District Regeneration Before and During the Covid-19 Era.
- Author
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Perkins, Harvey C. and Mackay, Michael
- Subjects
- *
RURAL tourism , *PLACE marketing , *RURAL development , *COVID-19 , *PLACE attachment (Psychology) , *COVID-19 pandemic , *SMALL cities - Abstract
This case study reports a two-phase research project into tourism development in a rural district, Timaru, in the South Island of New Zealand. It addresses a lack of research into small town regeneration in New Zealand. The research is set within scholarly debates about small-town tourism-led regeneration, place promotion, and the impact on tourism of the COVID-19 pandemic. Using a qualitative social research methodology, the first phase of the research, preCOVID-19, illustrates attempts to realise the potential of an underdeveloped visitor economy in Timaru. The challenges faced by tourism advocates are outlined, as are the halting attempts to advance their goals. The second research phase reports the dramatic impact of the COVID-19 pandemic and the way it stimulated a reimagining of tourism and its development in Timaru leading to new and more effective administrative arrangements and place promotion tactics, supported by extra-local funding. The case study concludes with a brief discussion of the research findings as they relate to the scholarly context of our work, emphasising particularly the influence the COVID-19 pandemic might have in the re-imagining of tourism and the practices of tourism development in rural places and communities. [ABSTRACT FROM AUTHOR]
- Published
- 2022