Search

Changes in the higher education landscape have led to many higher education institutions reassessing their recruitment and marketing strategies. A proper understanding of the relative importance of the choice factors that prospective students consider when selecting a higher education institution will enable higher education administrators and planners to allocate funds, time and resources more efficiently and effectively. The research aimed at identifying the choice factors that discriminate between different ethnic student groups within South Africa when they go through the process of selecting an education institution. A convenience sample of 1 241 respondents was drawn, representing six public South African universities. The findings indicated that the multi-cultural nature of an institution and the opportunities for a social life on campus were the two most powerful discriminators between the two ethnic groups. The results can aid university administrators and planners in developing effective marketing and recruitment strategies to attract students from different ethnic groups. (Contains 2 tables.)

The article examines several uncertainties related to the law of liens in South Africa by providing brief account of liens in Roman law. Topics discussed include description of liens as a personal right, components of a legal right such as corporeal things, intellectual property and domestic relations and role of enrichment law to determine whether a person rely on the right of retention.

Recruiting students to enrol at a particular institution is becoming a competitive and challenging process for higher education institutions. Therefore, institutions should create efficient and effective ways of providing relevant information to prospective students during their process of selecting an institution. The major communication channels that prospective students consult during their selection process, and the usefulness thereof for students, are important knowledge imperatives for higher education institutions. In this study, 12 different channels of communication, considered by students during a typical higher education institution selection process, were investigated. A non-probability convenience sample of 1 241 first-year students from six higher education institutions in South Africa was drawn. Findings suggest that female students attach a significantly higher value to nine of the 12 communication channels, compared to their male counterparts. There were also differences between the ethnic groups in terms of the usefulness of events on campus, high school teachers, open days and campus visits, as well as university publications. Higher education institutions can use the results to develop communication strategies that are more student oriented, in order to reinforce their image and to reach students more effectively through the appropriate communication channels. [ABSTRACT FROM AUTHOR]

A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. The main objective of this study was to determine students' perceptions on the usefulness of sources of information that they used to select a public HEI in South Africa, and further to establish whether differences occur between the perceptions of students from various institutions. A quantitative study with a self-administrated questionnaire was used to obtain information by means of a non-probability convenience sample of 1 241 students from six public HEIs in South Africa. The findings indicated that prospective students find sources of information coming directly from a public HEIs - such as campus visits and open days, university publications and websites - to be of most use, while information from mass media, such as radio, television, magazines and newspaper advertisements are less important. The responses of students from the different institutions varied significantly regarding the usefulness of sources of information in selecting a public HEI. Although university publications, campus visits and open days, and also websites ranked high, the importance ranking between respondents from different institutions varied. The findings can be used to develop student-focused marketing communication that could aid prospective students in making more informed decisions about the public higher education institution they wish to attend. [ABSTRACT FROM AUTHOR]