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Gamification involves integrating game mechanics into non-game environments such as business intranets, online communities, websites, and learning management systems to boost participation. Its aim is to actively engage employees, customers, and other stakeholders, fostering collaboration, sharing, and interaction. Gamification is a relatively unfamiliar term in Slovenia. The objective of this study is to investigate the influence of gamification on Slovenian consumers, specifically how it affects the online shopping process and user engagement during purchases. To test the hypotheses, we used appropriate statistical tools: chi-square, Friedman, and Wilcoxon tests. The findings indicate that gamification's strongest influence is not on the post-purchase evaluation phase but rather on the alternative evaluation phase. It is interesting that highly rated reviewers significantly influence product purchases in online stores, while consumers are unwilling to increase their spending on online purchases in exchange for gamification-related benefits. [ABSTRACT FROM AUTHOR]

The craft brewing industry is in a constant state of evolution. Over recent years, the craft beer sector has experienced rapid growth, and this trajectory is expected to persist. Microbreweries, in contrast to traditional industrial beer production, actively encourage the exploration of diverse beer styles, embrace the trend of championing local and regional ingredients, and maintain a strong focus on quality while resurrecting historic beer varieties. An analysis of interviews conducted with microbrewers in Slovenia featured in Slovenian daily newspapers revealed recurring categories that shed light on the drivers behind this flourishing artisanry. These findings are further discussed in the context of the existing scientific literature. Notably, a range of factors were identified as contributing to the growth of this sector. Among these factors, the desire for distinctive, authentic, locally rooted, and non-standardized flavours, styles, and ingredients, often accompanied by an inspiring and compelling brewer's or creator's narrative, played a pivotal role in attracting consumers. These results can inform microbrewers production, distribution, marketing, and pricing strategies. They are also relevant to the country policymakers supporting local hops production and local brewing. [ABSTRACT FROM AUTHOR]

In this paper, the author analysed the responses to a questionnaire about micro-credentials of several groups of students studying at the Faculty of Management, University of Primorska in Slovenia in order to see how familiar they were with the concept, their perceived value of micro-credentials and their willingness to participate in such short courses. The study showed, first, that only a small number of students were well-acquainted with the concept; second, that students would be willing to attend such courses; third, that there were substantial differences between different groups of students regarding what they thought they needed the most. Based on the research, the author saw the potential of micro-credentials not only for bridging the skills gap and catering for labour market need, but also for acquiring new skills, upskilling and - in the case of Slovenian undergraduate and postgraduate students - for timely completion of their studies. [ABSTRACT FROM AUTHOR]