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1. Divided we stand: Defying hegemony in global public relations theory and practice?

Author

Gregory, Anne and Halff, Gregor

Subjects
*PUBLIC relations, *HEGEMONY, *COMPUTATIONAL complexity, *THEORY of knowledge
Abstract

Highlights: [•] Global models in the theory and practice of public relations tend toward hegemony and simplification. [•] The UK and Singapore are exemplars where hegemony has arguably succeeded and where it needs to be resisted, respectively. [•] Theoretical diversity is required to reflect the complexity of globalization. [•] Epistemological and practical subsidiarity can and should lead the way. [ABSTRACT FROM AUTHOR]

Published
2013
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