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Agricultural Machinery Information Dissemination (AMID) is very important for the development of agricultural machinery services and thus China's future agricultural supply. An analysis of the current scheme demonstrates that improving the AMID scheme in rural China is necessary. This paper examines the motivation for improving the AMID scheme with the "Expectation Model". Shanxi's experiences demonstrate that the motivation for improving the AMID scheme by market is small. The AMID schemes to enhance the motivation are proposed in this paper for further experimentation in rural China. [ABSTRACT FROM AUTHOR]