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The research was conducted on consumers and potential consumers of organic products in Serbia. In countries with average low incomes, knowledge of the organic products market is important because one of the often singled out characteristics of organic products is their premium price. Knowing the motives of potential consumers of these products and the characteristics that they value more gives the opportunity to improve this production. The research involved 496 respondents, older than 18, with different levels of education, marital status and other socio-demographic characteristics. The results showed that a healthy, quality product, which has no additives and harmful substances and has the best price-quality ratio with a clearly defined shelf life, are the basic factors for buying food products, the factors that most influence a positive purchase decision. The authors conclude that highlighting these characteristics in organic products can lead to further development of this market. [ABSTRACT FROM AUTHOR]

Main objective of the research is to identify role and position of marketing in business practice in micro, small and medium-sized enterprises (MSME) in the Republic of Serbia. Since cheese is a value-added product, cheesemaking takes a significant position in country's food chain and represents a significant revenue generator for every participant in the production cycle. Lack or insufficient usage of marketing decreases the possibilities of efficient and effective use of resources and minimizes cheesemakers' competitive advantage. The research has been conducted in the form of a questionnaire by using a random sample of 39 business entities in the territory of the Republic of Serbia. Research results indicate that marketing is at a peripheral position in the business practice of the analysed business entities. Main precondition for marketing concept implementation is introduction of marketing function and formalized process of marketing planning integrated into corporate planning system and supported by each level of management structure [ABSTRACT FROM AUTHOR]

The subject of the research of this paper is the realized value of agricultural production, which significantly contributes to the formation of gross value added. The share of gross value added of agriculture in total GVA is one of the most important indicators of the importance of agriculture in the economic structure. The goal of the research is to point out the adequacy of the size and contribution of the agricultural sector to the creation of gross value added, as well as the impact of individual branches on the formation of total gross value added, i.e. on overall economic development. The simple linear regression method was applied to examine the impact of GVA in agriculture on total GVA. The results of the analysis show that the movement of agriculture GVA has a statistically significant influence on the movement of total GVA. [ABSTRACT FROM AUTHOR]