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The article discusses the association of morally based self-esteem to the drinking motives and alcohol consumption among college students. A total of 201 college students from the University of Washington in Seattle were classified into drinkers and light drinkers or abstainers. Subscale of the Contingencies of Self-Worth Scale assessed morally based self-esteem, Drinking Motives Questionnaire assessed the drinking motives and Daily Drinking Questionnaires assessed the drinking behavior. It was found that drinkers had lower morally based self-esteem, have more drinking motives and have heavier drinking behavior compared to light drinkers. It was concluded that drinking motives serve as a mediator of the relationship between morally based self-esteem and drinking behavior.