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The hero from advertising prints has got different iconical representations which permanently illustrate the report between denotation and conotation- as Roland Barthes noticed while analyzing image's semiothique. What is highly interesting is the fact that there are many perspectives upon picturing reality, especially when building different advertising portraits. Thus, at first we can identify figures of "mimesis" type, with a faithful representation of the individual, as it is about the iconical level , after the Umberto Eco' s classification. The second outline is the metaphorical or the symbolical one where the image does not abide to the primary proportions anymore, but it conveys a deeper message. Finally, the third one is the perspective of an outlined figure, that may appear rather suggested, where the message is expressed in an abstract way. The human face is depicted here more like a possibility and its representation is hypothetical, because the product has more authority than before. In order to build this classification, we used connections to classical painting techniques and manners to represent reality in certain currents and artistic schools. [ABSTRACT FROM AUTHOR]