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The Romanian tourism industry has an increasing importance over the economic growth and it currently represents one of the best opportunities to create revenues and workplaces for the country. However, the competitive advantage no longer relies on the natural potential; it is gradually replaced by the anthropical one, represented mainly by science and the information and communication technology (ICT). Therefore, an important topic in relation to changing and renewing the tourism industry regards the use of the information and communication technology. What seems to be necessary for tourism is an intense familiarization with the consumers' needs and preferences, as well as a quick and fictional approach of the way in which these needs could be met in a more efficient, more attractive way. The use of ICT among the specialized economy agents becomes a strategic priority for the Romanian market, its extremely beneficial effects being well-known for the performance of the sector. [ABSTRACT FROM AUTHOR]

This paper aims at a better understanding of how Romanian households' consumption volumes and trends have changed during the economic crisis and how retailers responded to these changes, a topic under-studied in the Romanian literature despite the fact consumption was the main driver of economic growth previously to the crisis. A qualitative methodology is used, based mainly on secondary data of the Eurostat and the Romanian National Institute of Statistics. Based on this data, we were able to observe that households' income in real terms has decreased during the crisis in Romania. For the period 2005 - 2012, real earnings have almost stagnated. In 2012, the real annual income represented 100.94% of the incomes of 2005, which indicates an important erosion of the purchasing power of Romanian salaries. Negative evolutions were identified also for the retail sector, as the turnover of retail trade (except motor vehicles and motorcycles) businesses started to decrease in 2007, with a decline more accentuated in 2008, followed by a timid recovery in 2009 and a positive trend in 2012. This adjustments of the households to the effects of the crisis have made retailers to adapt business strategies to the new emerging type of consumer - "the wise consumer". [ABSTRACT FROM AUTHOR]

So far, statistics have revealed that, worldwide, the volume of printed books is in a continuous growth and that, even if digital reading starts to gain momentum, it hasn't managed yet to become a significant phenomenon on the book market. People still haven't lost the magic of reading. They are only changing (slowly, but surely) the support. The paper presents a survey of the publishing market characteristics and their impact upon costs and the growth potential. In doing that we made use of the chain value specific for the field with the instruments assembled in the Michael Porter's analytical model. [ABSTRACT FROM AUTHOR]

In the context of Romania’s accession to the European Union, the implementation of corporate social responsibility (CSR) into day-to-day business decisions has become one of the main pillars of the economic and social development. Although CSR was initially considered an attribute of large companies, especially international and multinational ones, in the last years the importance of the concept application was also demonstrated for small and medium sized enterprises (SMEs). This particular importance is based on the strategic advantages and positive stakeholders’ implication that CSR usually brings on for the responsible companies. Considering the above mentioned premises, the purpose of the present research paper is to emphasize the main characteristics of CSR in Romania for all types of companies, but especially for SMEs. First part of the paper aims to synthesize the CSR models considering the specialized literature and the European requirements in the field. Second part of the paper is devoted to CSR model identification for the Romanian business environment based on theoretical and practical evidence. Finally, third part of the research aims to highlight the main advances in the domain of SMEs’ CSR in Romania – what was done, as well as other necessary measures – what should be done, in order to transform this type of implication into strategic business actions developed according to the European and national requirements. Examples of best practices and relevant case studies would be analyzed for strongly confirming the theoretical framework and also an optimal model could be emphasized for SMEs in Romania. [ABSTRACT FROM AUTHOR]

The article presents a study on the correlation between the rate of innovation and the organisational strategies of companies in the service industries in Romania. Based on the findings, it is revealed that the development strategies applied by firms particularly on acquisitions are associated with higher innovation rates and technological progress. Moreover, it is also revealed that the lack of innovation activities results to the trend of imitation and the deepening of the technology gap.