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1. THE STRATEGIES OF FOREIGN MARKET'S PENETRATION USED BY ROMANIAN ENTERPRISES FROM WESTERN FIVE REGION.

Author

HARANGUS, Daniela and DUDA - DAJANU, Dana - Codriita

Subjects
*INTERNATIONAL markets, *GLOBALIZATION, *MARKETS, *INTERNATIONAL trade, *RESEARCH, *MARKET penetration, *MARKETING strategy, *COMMERCE
Abstract

The main purposes of the research was to identify and analyze the type of strategy used for entry into foreign markets and test the model of grouping strategies on foreign markets penetration used by the Romanian enterprises from Western 5 Region. [ABSTRACT FROM AUTHOR]

Published
2009

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