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In an effort to reduce traffic congestion and excess dependency on private vehicles in Riyadh City, authorities are considering introducing public transport infrastructure and enforcement policies. This study was conducted to evaluate whether the current Riyadh City transport policy measures are adequate to encourage public transport ridership and identify relevant transport policy measures to encourage a shift from use of private cars to public transport. A series of semi-structured interviews were conducted in Riyadh during June and July 2015. Seventeen study participants were selected to represent local stakeholders including transport experts and representatives of Riyadh City authorities. It was found that existing transport policy measures involve conventional approaches, for example, increasing road infrastructure to match growth in private vehicle ownership. There is, however, considerable support for reshaping the existing travel demand management policies and measures along with introducing a public transport system. Improving infrastructure to enhance accessibility to and from transit stations, selecting appropriate transit-oriented development sites, parking charges, separate carriages for families, and promoting the safety of public transport facilities are perceived as the most effective strategies. [ABSTRACT FROM PUBLISHER]