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While the global community is seeking to reduce fossil fuel consumption, a parallel but equally important issue is the environmental impacts of increased world consumption of beef. We provide a comparative analysis and synthesis of the expansion of beef cattle production and its regional and global environmental impacts for Queensland (Australia), Colombia and Brazil. Evidence assembled indicates that rising beef consumption is a major driver of regional and global change, and warrants greater policy attention. We propose four policy imperatives to help mitigate escalating environmental impacts of beef: stop subsidising beef production and promoting beef consumption; control future expansion of soybeans and extensive grazing; protect and restore regrowth forests in grazing lands; and allocate resources to less environmentally damaging alternative land uses. [Copyright &y& Elsevier]