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In this paper, we measure the perception and attitude of agripreneurs (agricultural-entrepreneurs) towards social media usage in agribusiness and analyze its relationship with the socio-economic traits of agripreneurs. Data was collected using a survey, that was completed by 200 agripreneurs from the state of Punjab, India. The use of different social media platforms for agribusiness purposes was analyzed by using SPSS software. Results showed that the agripreneurs in Punjab have a positive attitude towards social media usage in agribusiness, providing a wealth of ideas and knowledge, networking with large audiences, creating discussion platforms, and developing sustained agribusiness communications. Although age, education, and farming experience of agripreneurs are considered critical factors that determine the perception and attitude of agripreneurs towards the use of social media in agribusiness, no significant relationship is established with other socio-economic characteristics (gender, family size, land-holding size, & annual income). However, lack of awareness and know-how, time deficiency, lack of authenticity and relevancy in information, internet connectivity issues, meaningless conversations, falsely exaggeration of sensitive agrarian issues, and unfavorable institutional policies hinder its uses up to the optimal level in agribusiness and result in the low perception of agripreneurs towards social media tools for attaining agribusiness advantages. The agripreneurs should prepare a thorough social media marketing plan to leverage the opportunities derived from its use in agribusiness. Additionally, an adequate level of industry training is a must to make them aware of its utilization in agribusiness. [ABSTRACT FROM AUTHOR]