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Service providers are in a fierce competition for their clients' loyalty, encouraging them to participate in loyalty programs or to install mobile applications. Split loyalty is becoming more popular on the banking services market. This means that customers are loyal to two or three companies or service providers by buying or using their products or services interchangeably. This phenomenon may be further explained by the liberalization of the banking sector, for example through the Payment Services Directive (PSD2). Whilst the unbanked are a commonly analyzed subject, the overbanked have not yet been examined in the literature. The aim of the current article is to answer the following question: is having accounts in multiple banks connected with customer recklessness or consumer awareness? The analysis carried out by the author of this paper shows that people who have accounts in many banks: are aware of the guaranteed amounts of deposits in banks operating in Poland, compare offers in different banks, and are less likely to be victims of phishing. Results show that awareness increases with respondents' age. Age is a variable which directly and indirectly affects the number of accounts held in different banks. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to present the two existing virtual account models functioning in the European Union, examine their legal validity and identify the legal challenges related to the functioning of these models. The first model, Mass Payment Accounts, which is related to virtual accounts rather than to virtual IBANs, is the model where the licensed financial institution only provides a business payment (settlement) account, with technical subaccounts, to one of their business clients. The functionality of the subaccounts is limited to reflect and distinguish the incoming payments. The second and more complex model is the vIBAN solution, where the licensed payment institution provides, to another licensed financial institution, indirect access to local payment schemes (hereinafter referred to as "vIBAN"). To confirm the legal validity and identify the potential risks of vIBAN services, EU law was analysed with some insights from Polish law. The reason for introducing vIBAN services is the difficulty for certain payment service providers to participate in so-called designated payment systems. Designated payment systems are usually the most widespread local payment systems. The reason for the different treatment of these designated systems is banking systemic risk, understood as a situation where a default by a system participant may result in a default by other participants. Consequently, even if a given payment service provider can obtain its own IBAN number, there is often no possibility for it to participate in designated payment schemes. Bearing in mind the different rules in the case of designated payment systems, the legality of vIBAN services in the EU law is justified by the principle of free movement of services, the principle of equal access to payment schemes and the obligation of the credit institutions to provide banking and non-banking participants with credit institution payment account services on an objective, non-discriminatory and proportionate basis. However, there are various challenges related to the functioning of vIBAN services, such as the overlapping of certain AML/CFT obligations, enforcement of administrative and court seizures, AML-related blocking of vIBANs and consistency of money transfer sender data with the Fund Transfer Regulation. The most pressing challenges requiring prompt regulation on the European level are related to the applicable deposit protection scheme, as well as to specific Member States' administrative restrictions, which can cause difficulties in offering vIBAN services to business entities. [ABSTRACT FROM AUTHOR]

Copyright of Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu is the property of Uniwersytet Ekonomiczny we Wroclawiu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Financial Sciences / Nauki o Finansach is the property of Uniwersytet Ekonomiczny we Wroclawiu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of International Business & Global Economy is the property of Jagiellonian University Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu is the property of Uniwersytet Ekonomiczny we Wroclawiu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The above article is an attempt of identification of the contemporary consumer in the polish banking services market, i.e. the consumer who is no longer passive participant involved in making purchases but evolves into an active prosument who affects both the offered service and accompanying marketing activities. What is more, in the presented article, an attempt to be made is to answer the question what influence both the new technology and information society development have on the intensity of the new trend of prosumption. [ABSTRACT FROM AUTHOR]

In the age of globalization the financial services are crucial for the efficient functioning of both businesses, as well as households. The following article presents the diversification of banking services' availability in Pomorskie voivodeship in 2010 and its reasons. The article also discusses the subject of franchise as a way of organizing sales, which could significantly boost the availability of banking services in the examined area. In Poland, the dominant role in the provision of banking services is played by traditional bank branches, even though the electronic distribution channels play an increasingly important role. In Pomorskie voivodeship, for every 10 thousand residents there are 4.7 bank branches on average. The highest value of the indicator was found for municipal districts of the Tricity, the districts of Lębork, Malbork, and Słupsk. The lowest value of index was found for the districts of Bytów, Chojnice, Człuchów, and Sztum. The determining factor in the aspect of distribution of bank branches in Pomorskie voivodeship is the degree of urbanization of each district. The development of franchises in the banking business is an important link in increasing the availability of banking services to people. The main advantage of franchising is the division of costs of establishing the branch between the bank and the franchisee, as well as higher operational efficiency. In addition, the franchise is largely based on smaller branches, the establishing of which is also profitable in smaller towns. [ABSTRACT FROM AUTHOR]