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This article analyzes the assumptions of US and Peruvian military personnel regarding insurgent susceptibilities to psychological operations in 1988. The discussion is based on both archival material and the experiences of the author, who was a member of the joint US-Peruvian team. The paper provides insight into the workings of US Army psychological operations as they were conducted in the 1980s and outlines both the strengths and weaknesses of the approach taken. [ABSTRACT FROM AUTHOR]