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Designations of origin have a long history in Spain, and in the case of ham they are not the exception. The protected designation of origin of the Iberian ham "Los Pedroches" is an example the symbiosis between this figure and that of culinary routes. In this work we carried out an analysis of the profile of visitors of the region where this designation is located, aiming to collect information which can be useful in the promotion of said designation as a culinary route. The purpose is to increase the sources of revenue and the income and employment levels for the local population while also boosting the multifunctionality of the rural territory of the region. [ABSTRACT FROM AUTHOR]