1. Employer Branding: O que as melhores empresas têm para atrair seus funcionários.
- Author
-
Nogas, Érika Mirian and Moreti de Souza, Fernanda
- Subjects
- *
EMPLOYER branding (Marketing) , *DATA analysis , *CONTENT analysis , *HOUSE brands , *BUSINESS enterprises - Abstract
This paper analyzes the relation between the Employer Branding and the use of competency management tools through the content analysis of secondary data regarding the best companies to work in the state of Paraná from 2014 to 2020. The analysis covered the four best Paraná large companies. The results showed that there is a relation between the use of competency management and a strong Employer Brand, once the companies analyzed use management, evaluation, development and recognition tools to attract and retain employees, which is the main objective of the Employer Branding. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF