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The article offers views of Govind Shrikhande, chief executive officer of the company Shopper's Stop, regarding the Indian beauty industry, delivered at the 7th WWD Beauty CEO Summit in Palm Beach, Florida from May 12 to 14, 2008. He talked about the diverse culture of India, and provided statistics and insight into the emerging Indian market. He also discussed the country's recent shift toward modernization, and analyzed its different consumer bases.

The article presents the views of chief executive of Bare Escentuals Inc. Leslie Blodgett, regarding her marketing strategy, delivered at the seventh WWD Beauty CEO Summit at Palm Beach, Florida from May 12-14, 2008. Blodgett states that she believes in community-based marketing and mentions about the customer's loyalty towards the products from the company. She also stresses on understanding customer behavior.

The article presents the views of managing director of L'oréal China, Paolo Gasparrini, regarding the business of the company in China, delivered at the seventh WWD Beauty CEO Summit at Palm Beach, Florida from May 12-14, 2008. Gasparrini states that the China believes in a stability between tradition and modernity and mentions that the Chinese consumers are very demanding. He also informs about the strategies adopted by the company to expand its business in China.