1. Imaging Vendors Push 'Ecosystem' Strategy.
- Author
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Scoblete, Greg
- Subjects
- *
DIGITAL photography , *MARKETING , *ASSOCIATIONS, institutions, etc. , *TRADE shows - Abstract
This article reports on the 2006 Photo Marketing Association Annual Trade Show held in Orlando, Florida, which focused on expanding and profiting from the ecosystem that surrounds digital photography. The ecosystem concept encompasses everything that occurs the moment the shutter snaps, whether that shutter is on a still camera or a camera phone. Photo editing and sharing software announced at the show features the ability to connect to online photograph services or retail Web sites to deliver print orders that are available in-store or mailed home.
- Published
- 2006