1. Strategy Selection in Cue-Based Decision Making.
- Author
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Bryant, David J.
- Subjects
- *
ANALYSIS of variance , *DECISION making , *STRATEGIC planning , *VISUAL perception , *TASK performance , *MAXIMUM likelihood statistics , *DESCRIPTIVE statistics - Abstract
People can make use of a range of heuristic and rational, compensatory strategies to perform a multiple-cue judgment task. It has been proposed that people are sensitive to the amount of cognitive effort required to employ decision strategies. Experiment 1 employed a dual-task methodology to investigate whether participants’ preference for heuristic versus compensatory decision strategies can be altered by increasing the cognitive demands of the task. As indicated by participants’ decision times, a secondary task interfered more with the performance of a heuristic than compensatory decision strategy but did not affect the proportions of participants using either type of strategy. A stimulus set effect suggested that the conjunction of cue salience and cue validity might play a determining role in strategy selection. The results of Experiment 2 indicated that when a perceptually salient cue was also the most valid, the majority of participants preferred a single-cue heuristic strategy. Overall, the results contradict the view that heuristics are more likely to be adopted when a task is made more cognitively demanding. It is argued that people employ 2 learning processes during training, one an associative learning process in which cue-outcome associations are developed by sampling multiple cues, and another that involves the sequential examination of single cues to serve as a basis for a single-cue heuristic. [ABSTRACT FROM AUTHOR]
- Published
- 2014
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