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Limited research has examined foreign direct investment (FDI) determinants within the tourism industry, particularly in the MENA region. Thus, based on the internationalization framework of Dunning (Multinational enterprises and the global economy, Addison‐Wesley, 1993), this article aims to empirically investigate and compare the FDI determinants of the tourism industry in Oman and Egypt not only through the investors perceptive but more importantly through other stakeholders perspective such as experts in economy and tourism sector due to their vital role in decision making. It also examines the moderating role of investment environment on the relationship between the determinants and attractiveness of FDI. Further, PLS‐SEM was employed for data analysis purposes. The results revealed that resource‐seeking and efficiency‐seeking have a significant role in both countries. However, though market‐seeking was positive and significant in Egypt, it was found insignificant in Oman. Interestingly, the investment environment has a significant moderating role in both countries. The current study contributes to the literature by providing an obvious understanding of tourism FDI determinants with a special emphasis on the essential view of the related experts. It also presents a clear sight to tourism authorities on the essential factors that attract FDI in tourism. [ABSTRACT FROM AUTHOR]

This paper investigates the structural connections between hotel customers' general perceptions of technology, their perceptions toward service robots, emotions expectations, brand-related perceptions, and their behavioural intentions toward hotel brands that use service robots. It employs a quantitative approach by analysing data gathered through an online questionnaire from residents in Oman with PLS-SEM. The results indicate that attitudes toward service robots are significantly affected by optimism and insecurity. Customers' discomfort and insecurity significantly influence robot-related anxiety, which in turn impacts their emotional expectations. Attitudes toward service robots significantly affect positive and negative emotional expectations while positive emotions impact brand perceptions that in turn impact service robots' use intentions. Willingness-to-pay for robotic service is not affected by brand perceptions or use intentions. Theoretical and managerial contributions, limitations, and future research directions are outlined as well. • Examines the links among customers' perceptions, emotions expectations, perceptions, and behaviour toward service robots. • Adopts Technology Readiness Index, Cognitive Appraisal Theory, and Attachment Theory. • Customers' discomfort and insecurity influence their anxiety, which in turn affects emotions expectations. • Positive emotions drive brand perceptions, which positively influence consumer intentions to use service robots. • Brand perceptions and use intentions have no effect on willingness to pay for robotic services. [ABSTRACT FROM AUTHOR]

Localization has encountered substantial focus in academia as well as practice; however, scarce studies have empirically examined this theme within tourism-related sectors in Oman, including the aviation sector. That is why the purpose of this paper is to develop and test an integrated model of the key predictors and outcomes of successful localization within the aviation industry. It also evaluates the mediating role of knowledge sharing ability between human resources development (HRD) practices and localization as well as the moderating effect of organizational commitment on the link between localization and firm performance. This paper is based on primary data collected from 194 employees operating in the national aviation sector in Oman. Based on PLS-SEM, the results indicated that HRD practices (i.e., training, performance appraisal, and rewards) have a positive impact on expatriates' ability to share knowledge with national staff, and thus positively impact the localization success. Additionally, the firm's performance is positively influenced by successful localization. Knowledge sharing does not mediate the link between HRD practices and successful localization, but the results confirmed the interactive impact of organizational commitment on the direct connection between localization and performance. The findings contribute significantly to the research community and provide practical guidelines and managerial implications. [ABSTRACT FROM AUTHOR]

With the rapidly dramatic environmental change and intensive competition, tourism organisations are required to adopt advanced marketing strategies and techniques. Recently, digital content marketing (DCM) has become one of the most prominent marketing tools that has substantial benefits and influences in different settings and domains. To this end, it is crucial to understand the effect of DCM on consumer behavior within the tourism context. Therefore, this research empirically examines an extended technology acceptance model (TAM) model to investigate and compare the influence of DCM on travel and tourism consumer behavior in two distinct countries in the Middle East and North Africa (MENA) region. A quantitative approach was adopted by collecting surveys from a convenience sample of 285 and 122 participants in Egypt and Oman, respectively. The findings of PLS‐structural equation modelling revealed that the TAM major constructs were good elucidating the attitude and behavior toward using of DCM for tourism purposes. It is also found that perceived enjoyment and perceived convenience are antecedents of customers' attitudes, which in turn, influence their intention and behavior of using DCM to buy or select a certain tourism product/service. The current study contributes to knowledge of DCM literature in the tourism field in general and within the MENA region in particular. It also adds to studies on TAM and digital technologies by extending two critical constructs related to tourism consumer behavior. The practical implications will greatly support tourism marketers and authorities to develop their tourism strategies and marketing activities. Future research can be expanded to study different target groups comprehending region differences. [ABSTRACT FROM AUTHOR]