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Provides information on a registration process used at TriHealth hospital system in Cincinnati, Ohio. Significance of customer relationship management to patient billing procedures; Number of daily patient intake registrations at the hospital system; Benefits gained by TriHealth from Cincom IGR, a product it produced in partnership with Cincom to streamline the registration process.

The article focuses on the 2008 performance of the Toledo Mud Hens, a minor league baseball team in Ohio. Accordingly, the team has been breaking ticket-sales records ever since it moved to its new home at Fifth Third Field in 2002. However, its customer relation management (CRM) was not built for the expanded tasks. Moreover, the club also has an expanded operations to include a $105 million multipurpose arena that will be used by the Toledo Walleye.