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The objective of this study is to examine and quantify the relationships among sociodemographic factors, damage claims, and social media attention on areas during natural disasters. Social media has become an important communication channel for people to share and seek situational information to learn of risks, to cope with community disruptions, and to support disaster response. Recent studies in disaster informatics have recognized the presence of bias in the representation of social media activity in areas affected by disasters. To explore related factors for such bias, existing studies have used geo-tagged tweets to assess the extent of social media activity in disaster-affected areas to evaluate whether vulnerable populations remain silent on social media. However, less than 1% of all tweets are actually geo-tagged; therefore, attempts to understand the representativeness of geotagged tweets to the general population have shown that certain populations are over- or underrepresented. To address this limitation, this study examined the attention given to locations based on social media content. The study conducted a content-based analysis to filter tweets related to 84 super-neighborhoods in Houston during Hurricane Harvey and 57 cities in North Carolina during Hurricane Florence. By examining the relationships among sociodemographic factors, the number of damage claims, and the volume of tweets, the results showed that social media attention concentrates in populous areas, independent of education, language, unemployment, and median income. The relationship between population and social media attention is characterized by a sub-linear power law, indicating a large variation among the sparsely populated areas. Using a machine-learning model to label the topics of the tweets, the results showed that social media users pay more attention to rescue- and donation-related information; nevertheless, the topic variation is consistent across areas with different levels of attention. These findings contribute to a better understanding of the spatial concentration of social media attention regarding posting and spreading situational information in disasters. The findings could inform emergency managers and public officials to effectively use social media data for equitable resource allocation and action prioritization. • The relationships among sociodemographic factors, damage claims, and social media content attention on areas in disasters. • Identified a power-law relationship between social media attention and population size. • Social media users pay more attention to rescue and donation related information. • Informed emergency managers and public officials to effective use social media data for equitable disaster response. [ABSTRACT FROM AUTHOR]