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The article offers information related to celebrity brands and pricing system in Valley Stream, New York. It states the competition between Kohl's Corp, the home to celebrity brands such as actress Jennifer Lopez and fashion designer Vera Wang, and JCPenny, which implements new pricing system to attract shoppers from frequent promotions in low daily prices. Several tables are presented which provide data on the point of sale of towel products from JCPenny and Kohl's Corp.

Reports on 70-year-old family business, Max Salko Corp., of Elmsford, New York which was compelled to file for bankruptcy. Severe downturn in economy after September 11, 2001 and attempts to compete with mega-stores such as Bed, Bath & Beyond which contributed to the Chapter 11 filing; Possible repositioning of the business; Sales which plummeted; Salko's problems which are typical of many smaller bed and bath retailers; Chain bed-bath retailers and national larger discounters which account for two-thirds of sales recorded by manufacturers of sheets, towels and other textiles; Flood of lower priced Asian products which add to the woes of independent businesses.

Describes the new collection of towel ensembles at the showroom of manufacturer Avanti Linens in New York. Color groupings; Type of embellishments; Inspiration for the colorways.

Reports that upscale towel manufacturer Christy has moved to a new showroom located in suite 914, on the 9th floor of 261 Fifth Avenue in New York.

Reports on the move of towel maker Poly-Commodity Corp. to expand its business operation in New York. Production of private label goods; Improvement of its marketing strategy; Business plans of the company.