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Provides information about `999999s,' a New York bar which host a cocktail party owned by Keith Grady. Description of the attires of men and women attending a cocktail party; Views of Frank Krutnik about the cocktail parties; Information about cocktail lounges; How cocktail lounges, a multidiscs compilation, started. INSETS: Set 'em up, Joe, by Joseph Lanza.;Sultry sounds with a twist, by Joseph Lanza..

American Media Inc., publisher of supermarket tabloids and fitness magazines, is in the midst of a strategy-based transformation. Led by Chief Executive David J. Pecker, it is trying to find new ways to monetize its formidable distribution influence by broadening its audience and its offerings at a time when most of the underlying assumptions about media and marketing are in play. In the sociology of New York media, American Media and its properties are dismissed as downscale.

Reports the re-publication of the American journals `Life' and `Details' in New York. Factors affecting the marketability of the revived `Life' journal; Failure of Time Inc. in reviving `Life' as a monthly publication; Efforts of Conde Nast in reversing the style of `Details' journal; Role of Annie Flanders in the reinvented brand of `Details.'

Criticizes the Rose Center for Earth and Space planetarium at New York City's American Museum of Natural History. Architectural wonder from the outside; Collapse of narrative; Abandonment of the teaching mission.

Reflects on the demise of New York publisher, Meigher Communications. Disclosure of plans to sell two flagship books, `Saveur' and `Garden Design' to World Publications; Role of Internet in the future of quality publishing.

Offers observation on the scandal raised by Jared Paul Stern, a longtime contributor to the gossip column of the newspaper "The New York Post," for his effort to extort cash from a billionaire in return for improved coverage. Overview of the state of the newspaper industry in 2006; Background on the extortion case; Objective of the gossip column.

The article comments on the campaign created by Shepardson Stern & Kaminsky of New York and advertising creative director Marty Cooke for cable television company Time Warner Cable Inc. The marketing effort is themed around the concept "Now, anything is possible." The keys to the success of the concept include the television spots' production values, the product segmentation, and the hard sell against satellite television.

The article reports on the decision of "Avenue" magazine owner, Judy Price, to sell the New York publication. The magazine has produced some of the most popular journalists and visual artists including food critic Biff Grimes, author Michael Shnayerson, journalist Joan Kron, urban historian Christopher Gray, "Worth" editor Jane Berenson, public relations executive Dan Klores and novelist Lisa Grunwald.

The article focuses on New York City Mayor Rudolph W. Giuliani's efforts to control the content of the personal ads section of "The New York Times." Giuliani has given the municipal Panel on Decency in the Art the supervisory power over the newspaper's ads. Publicly, newspaper executives denounced the incursion on their right to publish.

The article focuses on the business success of the New York-based consulting and advertising firm, Shepardson, Stern & Kaminsky, which evolved from the Sawyer/Miller Group political consultancy firm. The agency describes an integrated marketing approach for promotion focused on Internet marketing.

Criticizes the architectural design of the Rose Center for Earth & Space at New York's American Museum of Natural History. Exterior of the center's building; Similarity between the Rose Center and Pei's pyramid; Features of the establishment.

Ponders on the demise of New York magazine publisher Meigher Communications. Sale of its flagship magazines, Saveur and Garden Design, to World Publications; Description of the magazines; Devotion of Meigher's staff to quality; Role of the Internet in quality publishing.

Presents the author's opinion on the Madison Avenue Sellout, the third annual advertising industry effort against AIDS to be held in New York City on November 3, 1999. Highlights of the Madison Avenue Sellout in 1998; Comparison to the Madison Avenue Sellout held in 1998; Background on the Sellout.

This article presents information on New York-based Thoughtbubble Productions, a marketing company dedicated to works created specifically for broadband communication systems. According to company president Scott Rigby, the way to understand broadband is that it does for creative production what the word processor did for writing. Conventional media companies, such as the firm, tend not to get another component of convergence. The convergence concoction of Thoughtbubble for the Independent Film Channel was crafted almost entirely from material handed over gratis by film producers.