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The article discusses how New York City's Brooklyn Diner, located in Times Square, is offering Brooklyn-born Iraq War veterans and their families a free meal once they return home from service. The diner, which opened in Times Square November 2006, is one of six New York City eateries owned by the Fireman Hospitality Group.

The article discusses a marketing campaign from food brand Manischewitz, which was called "Simply Manischewitz Cook-Off." The campaign involved amateur cooks from across the United States gathering in New York's Times Square to have a cooking competition. The event, held at the Marriott Marquis hotel, featured six finalists who showcased the convenience of cooking recipes using Manischewitz products.

The article discuses Fabio's partnership with the I Can't Believe it's Not Butter! brand and the Mediterranean flavor. Fabio did a sweepstakes promotion in New York City in an artificial Mediterranean beach setting in Times Square. Steve McDermott, senior brand manager for ICBINB!, declares Fabio the embodiment of the brand's target lifestyle. Byte Interactive will help with an online promotion. Sweepstakes winners will receive a Mediterranean island getaway.

Provides information on a law requiring all residential and commercial buildings to have carbon monoxide detectors in New York State by November 2004. Participation of other U.S. states in the imposition of the law; Efforts of BRK Brands to raise awareness about carbon monoxide poisoning.

Reports on the marketing strategies adopted by snack food manufacturer Wise Foods to promote its brands in New York in 2004. Target market; Selection of baseball catcher Jorge Posada for its advertising campaign; Redesign of the brand's packaging; Action taken by rival Frito-Lay in response to the repackaging of the Wise brand.

Focuses on the positioning strategy launched by online regional food retailer FreshDirect in July 2004, as a lifestyle brand in the New York metropolitan area. Advertising media used; Publications featuring the print advertisements of FreshDirect; Plan to launch an organic department by the end of 2004.

Profiles Nick Hahn, managing director for the advertising agency Vivaldi Partners based in New York. Clients of Vivaldi; Career highlights; Categories where Hahn sees potential growth for Vivaldi.