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Examines the upcoming NBC reality TV show "The Apprentice," created by New York billionaire Donald Trump. Competitive nature of the show leaving one person as Trump's future assistant; Role of Trump in the show; Description of the show's premise; Similarities between "Apprentice" and "Survivor"; Role of Mark Burnett as producer, who worked on "Survivor". INSET: REALITY RETURNS: The Class of Winter '04.

Discusses the concept of the reality television show 'The Restaurant' which is filmed at Rocco's, an Italian eatery owned by celebrity chef Rocco Dispirito in Manhattan, New York City. How patrons of the restaurant are taped by camera crews and surveillance cameras on the ceiling while they dine; Consideration of how customers can apply online for roles as cast members; Speculation about the long-term success of the restaurant.

Reports that Howell Raines, editor of the 'New York Times,' and Gerald Boyd, managing editor of the newspaper, resigned in June 2003 after a season of scandal. Details of Raines' hard-driving management style; Discussion of the fraud allegedly committed by reporter Jayson Blair and Pulitzer prize-winning feature writer Rick Bragg, and how it was handled by Raines; Naming of Joseph Lelyveld by publisher Arthur Ochs Sulzberger Jr. to succeed Raines.

Reports on the fire fighters of Engine 54/Ladder 4 in New York City's Hell's Kitchen who were lost as a result of terrorist attacks on the World Trade Center on September 11, 2001. The tributes and expressions of public support; The men who responded to the first report and did not come back; Ordeal of the fire fighters left behind, who worked long shifts amid the wreckage; Comments of fire fighters and local residents.

Looks at the competition to NBC television network's `Today' show. The use of glass-walled studios in New York City to capture street ambience and interact with viewers; Different aspects of the sets for the ABC program, `Good Morning America,' and the CBS `Early Show.'

The article presents the author's views on the use of social media such as Twitter microblogs by politicians including New York Representative Anthony Weiner, whose lack of judgment on May 27, 2011 created a sex scandal. The mistakes made by Weiner that caused his political career to implode are discussed such as denying his responsibility for the inappropriate photos and not separating his business and personal use of real-time social networks.

The article focuses on social media sharing and compares it to citizens band (CB) radio networks that formed in the 1970s. It states that truck drivers found CB radio to be a useful micro-news network where drivers could share information on gas availability, speed traps and other news. It talks about the use of social media during the January 2011 blizzard in New York city reporting which streets were not cleared of snow and on a crowd-sourced interactive map of Brooklyn with real-time updates.