1. Implementing Twitter in a Health Sciences Library.
- Author
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Cuddy, Colleen, Graham, Jamie, and Morton-Owens, Emily G.
- Subjects
- *
ELECTRONIC publishing , *HOSPITAL health promotion programs , *INTERNET , *MARKETING , *MEDICAL libraries , *SOCIAL networks , *BLOGS - Abstract
The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration. [ABSTRACT FROM AUTHOR]
- Published
- 2010
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