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A candidate's genuine commitment to sound policies is of no use if voters are unaware of those policies, or even of the candidate's existence. She conducted a minimum of six formal interviews with each candidate over the course of campaign planning and execution, and shadowed these candidates over several one- to two-week periods in the twelve months leading up to voting day, spending between one and two months in all with each candidate. If the typical voter is unable to distinguish potentially corrupt candidates from others, this is likely to bias the election outcome in favour of candidates who have every intention of abusing their position if successful. [Extracted from the article]