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The article discusses the highlights of the National Business Conference organized by the U.S. Harvard Graduate School of Business Administration that was held in New York City in 1966. The objective of the gathering was to attract business support and to do something worthwhile for the business community. The event was attended by numerous executives including Litton Industries Inc. chairman Charles B. Thornton, First National City Bank president George S. Moore and Beirut University professor Charles H. Malik.

The article reports on the research project ventured by the Transportation Alternative (TA) with a team of Harvard Business School alumni to create a revenue model that will build and sustain more than 10,000 public-use bicycles for Big Apple in New York City. It states that the success of the public bike share (PBS) needs a city wide effort to reposition bicycles as a more of public transportation. Moreover, the PBS demonstration project will be pursued by the T.A.