Search

The article discusses the marketing of beverage industry company Coca-Cola Co. in Burma (Myanmar), focusing on the company's use of its archives to determine how the beverage Coca-Cola was originally marketed in the 19th century in the U.S.

The article focuses on advertising and marketing in Burma (Myanmar). The impact on the country's economy of the end of economic sanctions is discussed in terms of the opportunity for foreign companies which produce consumer products and are major advertisers elsewhere to market their products there. Companies which are operating in Burma used as examples include Coca-Cola Co., restaurant chain company Yum brands and Unilever.