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Payment for Environmental Services (PES) projects are a voluntary transaction whereby landowners who preserve natural resources such as forests, water and others are financially compensated by public or private agents that have an interest in preserving these resources. These projects can unite environmental preservation with generation of income for farmers. This study presents an evaluation of the potential deployment of PES projects in the micro region of Uberlândia, Minas Gerais State, Brazil, more specifically in Monte Alegre de Minas town. It focused on identifying the best kind of project for the region, potential providers diagnosis and survey of potential buyers for environmental services. To this end, a questionnaire was given to 50 local farmers to check their interest and willingness to participate in PES projects and a semistructured interview was conducted with active environment agents that could become buying for PES projects. From these results, a SWOT analysis was performed. It was observed a favorable potential of the region for implementation of a PES project, mainly due to the interest of the farmers and the Municipality for such projects. In addition, water conservation was the most suitable type of PES for studied region. [ABSTRACT FROM AUTHOR]