1. Come! I'll see you in the Library.
- Author
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Vimercati, Armando and Pirola, Aldo
- Subjects
- *
MARKETING of public libraries , *PUBLIC library cultural programs , *INFORMATION literacy education , *LIBRARY services for children , *LIBRARIES & immigrants , *LIBRARIES & minorities - Abstract
The article reports on a public library community outreach initiative in Milan, Italy, which primarily targets children, young adults, and foreigners and ethnic minorities. Various marketing activities and cultural programs are described, including "Living Library," a marketing initiative, "Animateca," designed to attract teenagers interested in audiovisual media production, and "Let Us Surf Together," a program for Internet and digital information literacy education.
- Published
- 2011
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