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The paper analyses offices of individual Venetian rectors in the eastern Adriatic cities of the 13th century, in the period after the IV Crusade, when Venice intensified its expansion toward the Levant. In this process, a very important role was played by representatives of the authorities (counts, podestàs, rectors) who supervised the areas entrusted to them and applied in them Venetian laws, as well as introducing the necessary institutions and urban models created in Venice. During the dogeships of Giacomo Tiepolo and later his son Lorenzo, the installation of patricians of certain families close to the new policy, but also of some other families from this area, is analysed. Some rectors were sent to the cities because of the doge’s policy or for military, economic reasons, or with the purpose of planning of the city. In any case, their circulation in the governmental positions of the eastern Adriatic and beyond had a great impact on the exchange of experiences and knowledge, but also on Venice’s relations with the local communities. [ABSTRACT FROM AUTHOR]