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[Display omitted] • The virtual conference increased attendance from developing regions and non-members. • Reduced cost was considered the most valued advantage of the virtual format. • The lack of social interaction was considered the most important disadvantage. • Respondents most enjoyed the organisation and scientific quality of the conference. • The virtual conference increased outreach for animal behaviour and welfare research. The COVID-19 pandemic caused worldwide disruptions and changes, including in the way research was conducted. One aspect was the cancellation of in-person scientific conferences and the rapid replacement of some into virtual conferences. The aim of this study is to highlight the opportunities that virtual conferences can bring to animal behaviour and welfare research, with a focus on regional diversity and early career researchers (ECRs). The ISAE 2020 virtual meeting was used as a case study. Firstly, conference attendance was compared to the ISAE 2019 in-person international congress. Secondly, a post-conference survey was conducted (n = 142 responses). Data were analysed quantitatively (multinomial models) and qualitatively (word classifications). The organisation by geographical region attracted many non-local attendees and positive feedback was received on the global perspective. The participation from the ISAE developing regions AFRICA (Africa/Central Asia/Middle East), ASIA (South/East/Southeast Asia) and LATAM (Latin America) was higher as compared to the in-person conference (p < 0.001). The most valued advantage for the virtual conference was the reduced cost, followed by the increased ability to participate and the reduced environmental footprint. The most valued advantages did not differ between regions or attendees of different career stages, but an interaction showed that the ability to participate was more appreciated by ECRs in developing regions (p < 0.05). Over 75 % of the respondents ranked the absence of social interaction as the most important disadvantage. Respondents from developed regions were more likely to attend a future virtual conference with a registration fee as compared to those from developing regions (p < 0.05). Respondents most enjoyed the organisation, flexibility, quality of presentations and regional diversity from their virtual experience. This study showed that within applied animal behaviour and welfare science, the virtual format of an international conference can promote participation from diverse regions, especially from less financially privileged groups, but attention should be paid to enhance the social element of a virtual conference. [ABSTRACT FROM AUTHOR]