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Abstract: This article shows a Mexican reality with long offi cial periods of electoral campaigns which involve spending amounts of money on propaganda. This sets the diff erences between the social reality and the reality which has been created by mass media, politics, agencies and accountants, most of whom are North Americans who bluntly exhibit the most expressive face of neo-liberalism to the votingmarket. There is a distinct tendency towards dramatics and a striking parallel associated which candidates and governors, which is lead by an extreme presidential system that replaces public debate. [ABSTRACT FROM AUTHOR]