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This study explores B-school students' perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing curriculum and pedagogies, but they were statistically different from their Chinese counterparts. Mexican and Peruvian students preferred multi-media, hands-on learning, and case analysis learning methods while Guatemalan students preferred having guest speakers in the classrooms. Chinese students, by contrast, preferred lectures, and hands-on applications. With respect to international marketing education, the biggest differences in subjects' views from various countries were observed in the areas of product adaptation decisions. We also report some differences in international marketing subject areas and preference for methods of learning by gender and age groups.

The purpose of this paper was to investigate entrepreneurial intentions among university students in China and Mexico. Findings reveal that students' perceptions of an entrepreneurship major, self-employment, and self-confidence levels influence their entrepreneurial intentions. In addition, we found that external structural support had a significant moderating effect on the self-confidence and entrepreneurial intent relationship. The aforementioned moderating relationship was mitigated by access to and availability of external support. [ABSTRACT FROM AUTHOR]

This study explores B-school students' perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing curriculum and pedagogies, but they were statistically different from their Chinese counterparts. Mexican and Peruvian students preferred multi-media, hands-on learning, and case analysis learning methods while Guatemalan students preferred having guest speakers in the classrooms. Chinese students, by contrast, preferred lectures, and hands-on applications. With respect to international marketing education, the biggest differences in subjects' views from various countries were observed in the areas of product adaptation decisions. We also report some differences in international marketing subject areas and preference for methods of learning by gender and age groups. [ABSTRACT FROM AUTHOR]

This study examines the communication effectiveness of a spokesperson with an American-Spanish Accent (ASA) and a Mexican-Spanish Accent (MSA) in two different locations of Mexico. These cities were selected based on their high or low exposure of the US culture (that is, high exposure is assumed if the city was close to the US border and/or coastal city). We used Tajfel's Theory to hypothesize the relationship between spokesperson's accent and consumers' purchase intentions in that location. The theory posits that the most influential spokesperson will be the person who speaks with the standard accent for a given region but what is considered standard accent changes based on cultural influences of different groups. To test the hypothesized relationships, we used a sample of 1058 student subjects who observed an advertisement with different accented spokespersons. Consistent with the theory, the results of this study indicate that consumers that are less exposed to the US culture (inland Mexico cities) had more favorable views about the spokesperson that had an MSA than a spokesperson with an ASA. Moreover, consumers in the cities close to the US border and coastal areas had equally favorable views for both accents. The implications for the marketers are discussed. [ABSTRACT FROM AUTHOR]