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1. Grupo Televisa ante la convergencia digital y las nuevas tecnologías: análisis económico (2003-2009).

Author

Elena Gutiérrez-Rentería, María

Subjects
*TELEVISION networks, *DIGITIZATION, *DIGITAL television, *DIGITAL communications, *TELECOMMUNICATION & economics, *CONSUMER behavior
Abstract

New technologies have impacted content offered by the principal communications companies in Mexico as well as consumer habits and uses of media in society as a whole. The telecommunications industry, as well as other industries related to the media sector have even received a new name: multi-media information industry. This article presents the strategies of the business and a financial analysis of the period 2003-2008 of Grupo Televisa, the most important multimedia company in the Hispanic market of Latin American, one of the current participants in the telecommunications industry in Mexico. [ABSTRACT FROM AUTHOR]

Published
2010

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