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The article analyzes the impact of urban regulations on the formation of Mar del Plata as a modern city between 1930 and 1979. It examines the relationship between private interests and the role of the State in territorial planning in a tourist locality. It concludes that the urbanization of the coastal area was driven by speculative interests and private capital, with the approval of the local and provincial government. The keywords are Mar del Plata, urban plans, State, and private capital. [Extracted from the article]