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Emotional research in film and animation has long been implemented in the West. This is because Elements of emotion are essential in an animated film to generate an affective impression and emotions in the audience. Malaysia's animation industry has increased recently, and Malaysian animators have produced many animation products. However, previous studies stated that the current situation of local animated films needed a more potent storytelling technique. There is a West scholar who argues that good storytelling can evoke the emotions of the audience. Applying emotions in animation through computer technology is complicated compared to live-action films that can control emotions through the actors' acting techniques. Thus, this study identified the elements of emotion in developing the case study of storytelling Agent Ali in the movie. The mixed method was used to identify aspects of emotion in Agent Ali the Movie, such as Freytag's Pyramid model and Hume AI. As a result, this study found that aspects of emotion exist in the story development process in Agent Ali the Movie, such as happiness, sadness, and anger in every three acts of structure (exposition, conflict, and resolution). The existence of emotion has proved that animated films in Malaysia need to be focused to overcome the weak storytelling technique. At the end of the discussion, this study also found that Artificial intelligence (AI) technology like Hume AI could speed up the animation production process, especially in identifying the facial expressions and body language of characters in the process of storytelling development. [ABSTRACT FROM AUTHOR]

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