1. Marketing Olfativo en hoteles de lujo de Madrid centro.
- Author
-
González Peña, Andrea and González-Anleo, Juan M.
- Subjects
LUXURY hotels ,CUSTOMER satisfaction ,HOTEL marketing ,MARKETING strategy ,AFFLUENT consumers - Abstract
Copyright of aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2020
- Full Text
- View/download PDF