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1. Understanding Your Key Client's Needs.

Author

McKenna, Patrick J. and Rynowecer, Michael B.

Subjects
*CUSTOMER relations, *CLIENTS, *CUSTOMER services
Abstract

Focuses on securing a working relationship with clients. Story of a man who had a visit with the General Counsel at a Fortune 50 Company in London, England; Need to understand client's needs; Ways to improve relationship with the client. INSET: Are Your Clients At Risk? Twelve Important Internal Assessment....

Published
2003

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