1. Testing times for digital singers?
- Author
-
Hilton, Kevin
- Subjects
DIGITAL signage ,DIGITAL media research ,OUTDOOR advertising ,ADVERTISING campaigns ,SIGNAGE ,AUDIOVISUAL equipment industry - Abstract
The article presents research on the efficiency and development of digital signage in London, England. It aims to prove that this technology attracts more attention and holds longer than the traditional posters. Study reveals that digital signage really works and increases sales. It points out that getting information is not as easy as with the poster market. It suggests to audio-visual companies to keep changing their advertisements.
- Published
- 2009