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This study endeavors to be cognizant of the investment paradigm of women entrepreneurs and reveal their ambitions, professionalism, and desire to form a robust framework in the context of economic development. These persistent attributes of women entrepreneurs for economic development persuaded us to investigate factors that influence women's attitude to make a long-term investment decision in their business regardless of uncertainty. This study adopted a deductive approach and assessed data using the PLS-SEM technique through Smart PLS 3.3.3. Around 330 adequate responses from Karachi and Lahore using a self-designed structured questionnaire revealed that women's investment attitude has a positive significant mediating effect on social, behavioral factors, and investment decisions. Whereas, women's investment attitude did not depict a positive significant mediating effect on personal factors and investment decisions. It was quite interesting to know that uncertainty did not reveal a significant moderating effect between investment attitude and investment decision. The study highlights measures suggested empowering women entrepreneurs who strive to enhance their performance and achieve sustainable development goals without being discouraged by society. Moreover, focusing risk-taking attributes to set an example for those who do not come forth. The novelty of the study in the context of women entrepreneur's investment attitude well contributes to the existing literature and recommends future scholars to expand the horizon of the existing area of the study in the context of cultural, demographic, and seasonal factors, which are also affecting women entrepreneur's investment decisions. [ABSTRACT FROM AUTHOR]

This study aims to explore the investment behavior of female entrepreneurs as the new competitor in the investment field and to determine the underlying factors that influence their investment attitudes. A qualitative investigation approach was employed for the study that includes 18 in-depth exploratory interviews to ascertain the fundamental determinants of the investment behavior represented by female entrepreneurs, an emergent section in investment. The accumulated data was analyzed through manual coding procedures. The study revealed that female entrepreneurs are not inclined to take risk in their business for investment decisions, they are somewhat conservative and risk averse. This research also asserts that if they spend quality time and get better training about the nuances of different investment tools, so they will also take risks in investment activities. Two big cosmopolitan cities Karachi and Lahore in Pakistan were selected as sample for this study. Research in other countries considering the culture and ethnicity must be conducted to expand the scope of understanding the investment behaviors of female entrepreneurs. This study outcomes would help the investment manager to understand women's psychology to develop significant portfolio recommendations, service providers to develop consultancy training centers, policy makers to mitigate their risk and maximize their return opportunities. Hence, intending to provide opportunities for gender equalities, this research appears to be the first in Pakistan to adopt the inductive approach in this domain. [ABSTRACT FROM AUTHOR]