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This report analyzed result of current government policy to revitalize traditional market, and found the reason why government failed to resolve the slump of traditional market in terms of two aspects; governmental policy side and traditional market side. In governmental side, it was a problem that almost all subsidy given to traditional market is concentrated on facility modernization. But, considering that lots of customers answered that traditional market should be modernized, there was no problem in governmental budget allocation. In the side of traditional market, between merchants and customers, there was a perception gap why traditional market is in difficult situation. Lots of customers pointed out poor quality and freshness of products, no credit card payment, and no delivery service as a problem of the market. On the other hand, many merchants thought that current economic recession is a problem and only small number of merchants perceived poor products and insufficient service as a problem. Because of the discordance, traditional market cannot attract customers' need despite tremendous government subsidy. To reduce this discordance, some traditional markets like Suyu, U-rim, and Jung-gok market voluntarily organized association of merchant and provided plenty of services to customers as the associational level earlier than others. Because of their effort to adapt to changing environment, they became successful traditional market in Seoul. In conclusion, changing merchants mind and organizing association of merchant is the key to revitalizing traditional market. [ABSTRACT FROM AUTHOR]