1. Promoting Organ Donation Through Entertainment-Education TV Program in Korea: "Open Your Eyes".
- Author
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Kim, E. S., Kwon, Y. J., Lee, Byoungkwan, Lee, H. J., Lim, J. Y., Choi, M. I., Sung, M. K., Park, Hyun Soon, and Kim, C. S.
- Subjects
ORGAN donation ,ORGAN donors ,SOCIAL interaction ,TRANSPLANTATION of organs, tissues, etc. ,CONSERVATISM ,SOCIAL psychology ,GOVERNMENT policy - Abstract
Korea is one of conservative societies that have various barriers to change people’s attitudes and behaviors toward organ donation. Public health campaign for organ donation has scarcely been conducted across the nation. However, the year 2005 in Korea has seen a big shift in awareness about and attitudes toward organ donation, especially corneal transplantation, which was possible by one entertainment-education television program entitled “Open Your Eyes.” The purpose of this study is to investigate the effects of the characteristics of the program, ‘Open Your Eyes,’ on para-social interaction and behavioral intention for organ donation. To verify 7-factor structure of measurement model, a CFA was performed by using the LISREL 8.53 SEM program. The study examined the relationship between characteristics of the program, para-social interaction (i.e., involvement with characters in the program), and behavioral change toward organ donation. Identification of the relationship between these variables and examination of the effects of these variables on behavioral intention provides helpful suggestions for entertainment-education programs promoting organ donation in Korea. ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR]
- Published
- 2006