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This study examines the patriarchal newly-coined word "Doenjang-Nyeo" in the Internet culture of South Korea and examines how the phenomenon of the spread of newly-coined words can be explained in terms of feminist theory and ideology. This study looks at the relationship between the Internet, especially the blogosphere, and ideology to support that ideology can be confirmed in the Internet.This research has demonstrated that the phenomenon of Doenjang-Nyeo in South Korea has played a role in creating and reinforcing a false consciousness in which certain men can blame women for what they perceive as their own lack of success in a capitalist system. This system maintains the male-dominated society in this sense: It can be expected that any women who attain positions of power in institutions which have historically been controlled by men will be those who adopt traditional patriarchal values. In this sense, the newly-coined word Doenjang-Nyeo serves to perpetuate a system of control. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

A case study of a progressive Korean newspaper found that it has multiple hierarchies forming its newsroom culture. Through qualitative, ethnographic methods of participant observation and in-depth interviews, we found that conflict between management and editorial, conflict between editors and reporters, worldview differences, and career experiences operate in forming both distinct and subtle hierarchical newsroom culture. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]