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The challenges that businesses face in the modern market, as well as continuously changing economic realities, have forced management stakeholders to recognise the necessity for sophisticated and multi-faceted data. It would allow them to make well-justified decisions that could be implemented rapidly and effectively, resulting in economic benefits for the organisation. In light of the changes that are arising in the current international economy, the client expects that the delivered products or services fulfil their requirements of high quality, adequate quantity, significant time and place of delivery, as well as cost-effectiveness. The balanced scorecard (BSC) is a strategic management tool that began as a strategic measurement system. A BSC consists of strategic objectives and performance indicators that are in line with the organisation's mission and strategy. The literature on employing multicriteria decision-making methods (MCDM) to simulate a BSC is extensive. The goal of this research is to employ the BSC to undertake a conceptual analysis of the performance of logistics companies in Jordan. The proposed strategy was then implemented in a company that works in the food industry. Managers were questioned after the application regarding the method and the implementation procedure. They discovered that the procedure was useful, but that it took a long time. [ABSTRACT FROM AUTHOR]