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Management of municipal solid waste in China requires special attention because China has become the world's largest producer of municipal solid waste, and the overall volume of municipal solid waste produced is still increasing. Recently, local and central Chinese authorities have significantly enhanced municipal solid waste treatment. Therefore, this current study aims to extend the theory of interpersonal behavior with perceived benefits to assess citizens' household municipal solid waste separation intention and behavior in Jiangsu province. This study will help widen and improve the comprehension of the key factors affecting citizens' household municipal solid waste separation. Utilizing data from 615 sampled citizens in Jiangsu, analysis was conducted using partial least squares structural equation modeling. Empirical evidence revealed that affect, attitude, and social factors positively influence citizens' household municipal solid waste separation intentions. Perceived benefits also positively impact citizens' household municipal solid waste separation intentions via attitude. Facilitating conditions influence citizens' household municipal solid waste separation intentions and behaviors. The study also found that facilitating conditions negatively moderated the association between intention and behavior in Jiangsu Province. Habits significantly and positively influenced and moderated citizens' household municipal solid waste separation intentions and behaviors. These findings provide great insights and contributions to pro-environmental research and can be applied to various provinces that value household municipal solid waste separation in China. [ABSTRACT FROM AUTHOR]

Recycling has emerged as a critical global environmental and economic issue. Recycling helps achieve primary sustainability goals, including better waste management and climate change mitigation. This study tackles the research gap on how place identity and natural bonding affect recycling decision-making. The research investigates citizens' recycling intention by incorporating place identity and natural bonding into an extended norm activation model (NAM). The study proposes that openness to change, awareness of consequences, environmental concern, personal norms, and attitudes are responsible for place identity and natural bonding's indirect effect on citizens' recycling intention. Based on 815 survey responses, hypothetical claims were examined using partial least square structural equation modeling (PLS-SEM). The results revealed that place identity and natural bonding indirectly affect citizens' recycling intention through personal norms, awareness of consequences, and attitudes. Place identity also indirectly affects citizens' recycling intention, mediated by openness to change and environmental concern. The expanded NAM helps comprehend place identity and natural bonding's role in citizens' recycling intention. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]