1. Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan.
- Author
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Cha, Heewon, Rhee, Yunna, and Chung, Chung Joo
- Subjects
PLACE marketing ,BIG data ,SEMANTICS ,INTERNET content ,PUBLIC-private sector cooperation ,MASS media - Abstract
This exploratory research used Google to collect atypical data concerning Korea and Japan’s nation branding and used these to provide a structural description of the international perspectives of the countries’ cultures. Japan differs from Korea by focusing on developing various media, content, and geographical factors through fostering and supporting private-run local brands; also, variations relating to history, strategy, and system have resulted in different online nation-branding practices between the two countries. This study proposes several methods of enhancing nation branding and suggests further analysis of both private and public sector discussions, traditional and up-to-date channels, and various media content. [ABSTRACT FROM PUBLISHER]
- Published
- 2017
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